50% bounce is not bad, you know.
Do you know what the bounce rate MEANS?
Bounce rate is the percentage of
single-page visits or visits in which
the person left your site from the
entrance (landing) page.
So, half of the peopel come, visit the page that they initialy see, then disappear.
This can have many reasons. Depending on the site, 50% may acutally be a VERY good number.
Reasons for the bounce?
- Bad search engine / seo traffic (people come, but your site is not really what they wanted).
- People just look around (visit the first 5 entries)
- Something like a blog, where people may come x times per day, look at the frontpage, read the article and disappear.
All that is not really a desaster.