First off, you can view the context of something with ls using ls -Z
[root@servername www]# ls -dZ /var/www
drwxr-xr-x root root system_u:object_r:httpd_sys_content_t /var/www
Second, there are two options for giving Samba and Apache access to the same directory.
The simple way is to just allow samba read/write access everywhere with:
setsebool -P samba_export_all_rw 1
It's simple, easy, and doesn't mess with any weird properties of SELinux.
If you're concerned with Samba having full access to all directories and only want to change /var/www, try:
chcon -t public_content_rw_t /var/www
setsebool -P allow_smbd_anon_write 1
setsebool -P allow_httpd_anon_write 1
This will allow both Samba and Apache write access to any directories with the public_content_rw_t context. Note that chcon is only modifying /var/www. Any new directories created under /var/www will be public_content_rw_t, but not existing directories like /var/www/html or /var/www/manual. If you want to change everything, add an -R to chcon:
chcon -R -t public_content_rw_t /var/www
You can look through this CentOS wiki page to get hints on other SELinux booleans.