our company is encountering the same recurring problem - email deliverability. A lot of our emails are still getting trapped in yahoo and gmail spam filters. We followed yahoo's best practices guide as well as tips Ive found on serverfault. (setting up DKIM, SPF) And even took the Email Server Test (http://www.allaboutspam.com/email-server-test/)
Now my question is: has anyone had success using whitelist solutions like goodmail or EmailReach? Alternatively, Im beginning to think that going with a email delivery service like Mailchimp will save me the headache and future stress of managing our email lists.
So whitelist solution or just fork up the money and send via an email delivery service?