Our management would like to know how people are using our website, which we host on our Windows 2003 Server using IIS. Since none of us are really system administrators, we don't know how to go about getting the information out of wherever IIS, or the system, logs it. Is it kept just in the event logs, or is it some where else?
In order to use server logs for analytics then first you have to have logging enabled in IIS and that is done in IIS Mgr on the properties of the web site. Right-click on the web site, choose Properties and it's on the General tab.
The data is kept in log files usually (and by default), but it's also possible to log to a database. If you log to files then by default they're in
You'll need to get a web analytics package to efficiently analyze your log data. Wikipedia lists some decent ones. If your site is public facing then go with Google Analytics. Webtrends has powerful packages and is not listed on that Wikipedia page.