A newly created file will always be owned by the user that created it, and (by default) the group it's a member of.
If, however, you set the setgid access right flag on the parent directory, new files and subdirectories created under it will inherit the parent directory's groupID instead.
For example:
~$ sudo addgroup testing
Adding group `testing' (GID 1001) ...
Done.
~$ mkdir dir
~$ chown :testing dir/ # Change owner to group "testing"
~$ chmod g+s dir/ # Set the setgid flag
~$ ls -ld dir/
drwxr-sr-x 2 root testing 4096 2010-10-19 04:20 dir/
If you now create (as root) a new file under the dir/ directory, it will be owned by user root and group testing instead of user root and group root:
~$ touch dir/file
~$ ls -l dir/file
-rw-r--r-- 1 root testing 0 2010-10-19 04:46 dir/file
You will probably want to look at the umask command as well.