VMWare is nice - however you still need to get into the hypervisor somehow - and that can prove difficult if you don't know the CLI or have another system handy to do so.
Approaches to Virtualization (linux)
There are many different approaches to virtualizing a system, each with their own advantages and disadvantages.
Paravirtulization:
In a nutshell, In order to run more efficiently, the guest operating system's kernel is changed out for a kernel that behaves well in a virtualized environment.
Xen, lguest and User Mode Linux do paravirtualization on x86.
Hardware Virtualization
Intel VT and AMD-V CPUs have the ability to run all instructions in an unprivileged virtual machine, and have them behave well. Most of the time much of the resources are emulated (like the clock) However, it allows for a much cleaner implementation of full virtualization.
Xen and KVM do hardware assisted full virtualization.
Operating-System level virtualization - (Containers)
Containers do not run virtual machines at all, but simply segregate multiple user space environments from each other, while everything runs under one kernel. (One major reason many system administrators lvoe this is because they only ever need to patch or maintain 1 kernel vs many.) Container systems tend to have low overhead and high density, but also lower isolation between the different containers. This of course comes at a cost - as container systems only allow 1 kernel running - however they do support various Linux distributions in the different containers at the same time. There are a number of different Container systems - such as Solaris Zones, Linux-VServer and OpenVZ/Virtuozzo. OpenVZ has relatively complete resource isolation between the different containers, the other two have a bit less control. FreeBSD Jails can be seen as a precursor to containers - however Jails of course or make that BSD is not Linux.
Hopefully this helps give you a simple breakdown of Linux virtualization.
IN YOUR CASE I WOULD SUGGEST SOMETHING RUNNING CONTAINERS _ UNLESS YOU REQUIRE WINDOWS:
I would suggest peeking at the Proxmox Project http://www.proxmox.com/products/proxmox-ve It is opensource - and will allow you to test not only KVM but also Container based virtualization on the same system at the same time.