AFAIK (and I could be wrong), Google Analytics is a client-side JavaScript. Google collect stats passively - the client loads your site, executes the JS and their browser sends data directly to Google Analytics. GA doesn't connect to your website to collect these statistics so the likelihood of 10.201.3.31 being a Google address is pretty remote.
10.0.0.0/8 is an RFC1918 block which means that it is reserved for use on private networks. Is it possible that 10.201.3.31 is one of the addresses on your LAN?
Another possibility is that someone (or some thing) is trying to access your website from behind a router that isn't NATing the LAN address (10.201.3.31) to a routable public IP address.