I'm not quite sure how to phrase this, so I'm just going to go for it:
I have a server running Windows Server 2012 called "SPServer" with SharePoint 2013.
In my internal network, I know that I can access SharePoint by going to spserver:3396 in my web browser.
Is there some way (maybe in IIS?) so that I could just type "spserver" and it would lead to the same site? I'm guessing that I would have to somehow link the HTTP port to port 3396?