Server Fault is a question and answer site for system and network administrators. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I've been asked to create a website that can identify the user's country and then route them to a specific site that was designed specifically for that country. While this task in itself is not terribly difficult using some Google API's, I'd like to know what the industry standard is for domains and different countries.

As of now, each country has their own domain name and it at times is a sub-domain on a larger site.

These are the options I've come up with, but would like to try and preserve brand image first and foremost and a single brand message is key to doing so. In bold is the domain name with the redirect that would occur based on country and potentially language preferences.

share|improve this question
up vote 2 down vote accepted

It depends on the industry.

I've found that most companies that have the different country codes after their domains have them because they have operations in those countries - so a US company with operations in the UK would often have in addition to

If the company operates out of one country, but has customers in others, then I've seen the<language> form.

Some may opt to do both - or use the .<country> to redirect/reread from the <language> form.

share|improve this answer

What we do is put the main country (normally US) on the com, and make the rest subdirectories <- US <- Germany <- France

I wouldn't go into the /ca/en and /ca/fr direction. I don't think this is particularly user-friendly. For most countries, there is only one primary language. And or ist not a very nice-looking URL.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.