Visual Studio 2013 supports direct WebDeploy publishing (no intermediate package files to manually move). I have this working against an Azure "Website" because the server already supports WebDeploy and Azure's Portal/Dashboard lists the WebDeploy publish settings.
But now I'm trying to set up a full Windows Server VM (on Azure, but that shouldn't matter) and though I've fully installed WebDeploy (so it seems) I cannot find where to configure the WebDeploy Service.
There are similar questions on this site, but none match perfectly (and none with applicable answers) so please check carefully before suggesting a duplicate. This one sounds similar to me but the answers don't help me.
The option to "Configure Web Deploy Publishing" is not available in my Deploy context submenu in IIS as shown in this otherwise helpful article.