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Hello I'm in the process of moving my site to a new host (ie new IP). I run a social site that sends a large volume of (valid) email, and I have built up a good sending reputation with my current IP over the last 2 years.

My migration plan generally is :

  1. Move site to new host/IP
  2. continue sending site's mail from old IP
  3. build up sending reputation of new IP : gradually increase amount of mail sent from new IP, while reducing mail sent from old IP
  4. I would like my mail sent from both old and new IP to both be SPF and DKIM signed, and both appear as from [email protected] and return to [email protected]

Some info :

  1. No, i cannot keep the old IP
  2. Both servers are whm/cpanel based (which I am more comfortable with)
  3. Site is php/mysql5.1

The solutions I looked at so far :

Solution (A) :

  1. Set old IP as "permitted sender of" mysite.com and send emails from new IP to old IP via authenticated SMTP
  2. The good : mail passes SPF and appears as being sent from old IP, nothing specific running on old IP except mail server.
  3. the bad : mail does not pas DKIM, and sending from new IP -> old IP -> the world via SMTP is extremely extremely slow. I send 60k+ per day.

Solution (B) :

  1. Set old IP as "permitted sender of" mysite.com and send emails from new IP -> old IP via remote SQL. Old IP then crons over any emails in the SQL and sends them out.
  2. The good : mail passes SPF and appears as being sent from old IP. Faster than solution A.
  3. the bad : mail does not pas DKIM, setup is a bit of a hack and not very maintainable.

Am I missing some very obvious and straightforward solution ?

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    What is this sending reputation that you're referring to? Who maintains this reputation service? Who hosts this reputation database? How does a receiving server query this reputation score?
    – joeqwerty
    Apr 19, 2014 at 20:20
  • "Sending reputation" is a general concept and most email providers will treat you differently, I suggest you google it as well as feedback loop, outlook SNDS. Apr 19, 2014 at 20:53

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