We're launching a product in a few months, which will obviously have a website. Judging from our current traffic, we believe that overall traffic will probably not be that much, but we are aiming at promoting the site heavily using social media.
This has the typical problem, that IF we get suddenly get picked up by a large tech blog, we will see a sudden burst: A very heavy increase in traffic all of the sudden. If we use a cheap charlie host as our current host is (www.unoeuro.com) or something similar like GoDaddy, I'm afraid that the site will go down under the load. If that happens, then we might as well have thrown our social media marketing dollars out of the window.
Our site will be relatively lightweight, all videos hosted at Youtube or Vimeo and other than that mainly just a standard webpage (ie nothing too heavy).
I am hoping for recommendations for a good hosting company, which has some form of scalable hosting, so if / when a traffic surge hits, the site will not go down.