In essence, you don't need to provide a host name here, however if you do then clients must use that hostname. If you are redirecting from zuggler.com to www.zuggler.com and you want to add a host name, you only have to enter the latter. If you want people to be able to type both without redirecting, then you have to add two bindings as per below.
From TechNet:
Type a host name if you want to assign one or more host names, also
known as domain names, to one computer that uses a single IP address.
If you specify a host name, clients must use the host name instead of
the IP address to access the Web site.
If this Web site is available
on the Internet, type the domain name of the Web site as users will
type it in a browser, for example, www.contoso.com. If your Web site
has more than one domain name, such as www.contoso.com and
contoso.com, you must create a separate binding for each host name.
If
your Web site is available on an intranet, you do not have to specify
a host name if users will type the server name in a browser, for
example, http://server_name. However, if the DNS server in your
environment is configured to store other names for this Web server,
you can create a separate binding for each host name so that users can
use the other names stored by the DNS server.