I'm already doing this, and have been for some time, using munin and a custom plugin I wrote myself, which gets data from iptables audit rules. It's running on a C6 box so you should be able to fork-lift it into place if no-one has any better ideas. It's not the simple one-liner you wanted, but it's working, and produces data like these:

The plugin is simple enough, it just takes data from two flat files created in /var/tmp:
#!/bin/bash
#
# (c) Gatekeeper Technology Ltd., 2013
# May be used under the terms of GPLv3 or, at your discretion, any later version
if [ "$1" = "config" ]; then
echo 'graph_title Network Throughput'
echo 'graph_category network'
echo 'graph_info This is the total throughput on the NIC since the beginning of the calendar month, or the last reboot, whichever was mo
st recent.'
echo 'graph_vlabel bytes'
echo 'graph_args --logarithmic'
echo 'in4.label in v4'
echo 'in4.colour ff0000'
echo 'out4.label out v4'
echo 'out4.colour 00ff00'
echo 'in6.label in v6'
echo 'in6.colour aa0088'
echo 'out6.label out v6'
echo 'out6.colour 00aa88'
echo 'total.label total'
echo 'total.colour 0000ff'
exit 0
fi
out=`head -3 /var/tmp/audit.out.counts | tail -1 | awk '{print $2}'`
echo "out4.value $out"
in=`head -3 /var/tmp/audit.in.counts | tail -1 | awk '{print $2}'`
echo "in4.value $in"
out6=`head -3 /var/tmp/audit.out.v6.counts | tail -1 | awk '{print $2}'`
echo "out6.value $out6"
in6=`head -3 /var/tmp/audit.in.v6.counts | tail -1 | awk '{print $2}'`
echo "in6.value $in6"
total=$(($in+$out+$in6+$out6))
echo "total.value $total"
The crontab entry that makes them looks like this:
# output the audit rule counts for munin purposes
* * * * * /sbin/iptables -L AUDIT-I -n -x -v > /var/tmp/audit.in.counts
* * * * * /sbin/iptables -L AUDIT-O -n -x -v > /var/tmp/audit.out.counts
* * * * * /sbin/ip6tables -L AUDIT-I -n -x -v > /var/tmp/audit.in.v6.counts
* * * * * /sbin/ip6tables -L AUDIT-O -n -x -v > /var/tmp/audit.out.v6.counts
# and zero the counts once a month
0 0 1 * * /sbin/iptables -Z AUDIT-I
0 0 1 * * /sbin/iptables -Z AUDIT-O
0 0 1 * * /sbin/ip6tables -Z AUDIT-I
0 0 1 * * /sbin/ip6tables -Z AUDIT-O
and the iptables rules are made with the following /etc/sysconfig/iptables rules:
:AUDIT-I - [0:0]
:AUDIT-O - [0:0]
# audit input traffic
-A INPUT -i eth0 -j AUDIT-I
[ALL OTHER INPUT RULES APPEAR HERE, AFTER THE AUDIT RULE]
# audit outbound traffic
-A OUTPUT -o eth0 -j AUDIT-O
[ALL OTHER OUTPUT RULES APPEAR HERE, AFTER THE AUDIT RULE]
# AUDIT rules
-A AUDIT-I -p all
-A AUDIT-O -p all
The reason crontab is involved is to stop the munin plugin needing to run with root privileges; if you didn't mind it doing that, you could have the plugin get the packet counts directly, by invoking iptables itself.
The counts don't survive a reboot (hence the extra drop down to zero in the graph above), but if you have your server set up to save iptables rules and packet counts on reboot, this wouldn't affect you.