When provisioning a Windows Server 2008 R2 Datazenter VPS in Azure there is a question,
Already have a Windows Server Licence?
I selected "no" and expected that the cost for the instance would include a license because the info bubble says,
If you own Windows licenses with active Software Assurance (SA) or have an active Windows Server subscription, use Azure Hybrid Benefit to save compute cost.
Upon accessing the server via remote desktop connection, the instance indicates that windows is not activated and needs a product key.
The license to run Windows Server in the Azure environment is by default included in the per-minute cost of your Windows Virtual Machine.
So where is the key?